![]() ![]() Tom’s created a beautiful, moving VR experience that takes viewers on a giving trip to a small village in Peru. They’ve got plenty of use for video production companies that need to show off their VR skills, but they won’t do much for brands that are trying to market their products (unless you make roller coasters, spaceships, or parachutes, that is).Īnd while those experiences are bound to set your heart racing and give you a thrill, they probably won’t stick with you the way a VR story would.Ī great example is Tom’s, the shoe company that gives one pair of shoes to a child in need for every pair that a customer buys. These are all fun, exciting uses of virtual reality, but they’re essentially gimmicks. When you think of experiences that lend themselves to virtual reality, there are always the obvious ones that pop up. VR has a huge “wow factor,” but its real power is its massive storytelling potential. And while the medium will certainly continue to evolve with time, here are a few pointers on how to make VR work for your brand now. ![]() Lots of brands are struggling to figure out what VR can do for them, and how to use it organically to spread their message. You’re not alone in asking that question. But how exactly do you employ VR effectively? How do you create something authentic, rather than gimmicky? It’s easy to think “Hey, we should be using VR too!” when you’re brainstorming ideas for your next big marketing campaign. It didn’t take marketers long to discover that VR has incredible applications for brands, whether they’re selling shoes or pitching the next season of a popular TV show. Medical universities and hospitals are using VR for training and surgery simulations.īut perhaps more than any industry (after the gaming and entertainment industries, that is), it’s marketing that is embracing VR and AR with open arms. Manufacturers are using VR and its cousin, augmented reality (AR), to help employees learn how to operate high-tech machinery. If you’ve been paying attention, you know that virtual reality is being used for a whole lot more than scaring the pants off of gamers with apocalyptic zombie games. ![]()
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